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“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C Clarke; Profiles of the Future [1961]

Kevin Donnelly SEO

Kev - Head of SEO

Mike

Mike - Head of Copywriting

XP Web Services grew out of necessity.

Many moons ago we were building a web-business and couldn’t understand why we were languishing in the lower leagues of the search engine rankings. Search engine promotion was a phrase we simply hadn’t heard. Search Engine Optimisation sounded like a phrase from Star Trek when we were first introduced to it.

We used a company that claimed to specialise in Search Engine Optimisation to boost our rankings. They singularly failed to do that because they weren’t very good at it – but despite their lack of success we were sold on the idea. They may have been bad at Search Engine Optimisation, but the concept made sense. In theory Search Engine Optimisation was precisely what we needed. We just needed to find someone who could turn the theory into reality.
Now...

We didn’t find them.
We never cease to be amazed by the number of people we work with whose experience is similar.

We’ve been there. We understand the dark side of Search Engine Optimisation; Like any other line of business there are plenty of people promising the world and delivering… well… nothing. We did something about it – we learnt how to carry out Search Engine Promotion ourselves.

Over a number of years we developed the knowledge and understanding to become experts at what we do.

Finally we found someone who could fulfil the promise of Search Engine Optimisation and turn the theory into reality: us.
Search Engine Optimisation: no longer a theory.

From our offices in Blackpool, Lancashire we’re working with clients just like you on a daily basis. They want to climb the search engine rankings. We make it happen.

Search Engine Optimisation – whistles and bells as standard.

It’s now many years since we had our fingers burnt by the search engine optimisation guru who wasn’t – but the memory stays with us.

That’s why the service we offer really is the best in search engine optimisation.

Imagine you’re baking a cake. There are, perhaps, a dozen ingredients. You miss out a couple for expediency’s sake – the eggs and the flour, let’s say. Twelve ingredients - and only two that you’ve missed. And yet, somehow, what you end up with isn’t remotely close to being a cake.

It’s the same with search engine promotion. Dozens of ‘ingredients’ go towards making a fully effective SEO package. Miss any of them and what you have left is not as powerful as what should have been. Miss some key ones out and what you get is an unholy mess.

XP Web Services don’t settle for ‘some’. When you sign up for a search engine optimisation package with XP Web Services you get the full service. Some will tell you that’s not necessary – that a perfunctory job will still work - and to an extent that’s true. A car without doors, upholstery, wipers, a handbrake and a boot is still a car. It’s just not one you’d want to own.

When it comes to search engine optimisation the whistles and bells aren’t ‘nice things to have’. From the copywriting services to the meta-tags it’s all essential if your business is to climb the search engine rankings as fast and as far as it can.

Let XP Web Services take you there.

Nice people to talk to…

We are a team of friendly, experienced specialists in our chosen fields, from search engine optimisation and promotion to the complete range of copywriting services.

We pride ourselves on the fact we speak in plain English. If you don’t understand us we’re doing something wrong. We’ll avoid jargon where we can, and explain it where we can’t.

Check our services:

Search Engine Optimisation  |  Copywriting  |  Social Media