Search Engine Optimisation (SEO). What is it? Why do I need it?
A Nation of Shopkeepers
If you sold the goods or services you offer on the Web through a conventional store certain things would be fundamental to your success.
Your store would be in the best location to maximise footfall through the door, to capitalise on passing trade and to offer customer convenience.
Your store would have windows brimming with tantalising offers. It would be merchandised using the latest techniques to entice customers into your store to lead them around it, and to encourage them to buy.
Your store would be emblazoned with an eye-catching, innovative sign or logo. As your business grew you would develop a corporate identity, a brand that engendered customer confidence and security.
For a customer, to look upon your store would be to look upon safety, reliability and comfort. They know you. They like what you do. They keep coming back.
Search Engine Optimisation – prime location; big shop window.
Your website is your store. You’ve invested heavily in purchasing that store, fitting it out and stocking it. You’ve thrown open the doors in gleeful anticipation of the world waiting outside, jute carrier bags in hand, ready to stampede towards the bargains.
And, if the experiences of countless website businesses is anything to go by, there’s nobody there.
That’s because a common preconception amongst web businesses is that all websites operate on a level playing field. But they don’t.
Those that can afford to pay most will feature first in the rankings of all major search engines.
Their sites will be found ahead of yours.
Those that sponsor links will improve their rankings.
And their sites will be found ahead of yours.
Those that already know about SEO, and have applied search engine optimisation to their websites will be improving their rankings.
And their sites will be found ahead of yours.
Website optimisation will make sure your site is found more often by more people and features higher up all major search engine rankings.
SEO increases the chances that someone will see your store. It’s the bright neon sign, the enormous shop window, the unavoidable path to your door that was previously all too avoidable.
Website optimisation is the difference between prime city centre real estate and faded high street obscurity.
SEO gives your Web-business an elite address the customers can’t help but wander into again and again. Ignoring website optimisation means your site will forever remain in the backstreets, stumbled upon occasionally by chance, never first choice.
What Search Engine Optimisation can do for you.
At XP Web Services we specialise in taking websites from obscurity to prominence within your chosen fields.
• SEO will lift your business up the rankings of all major search engines so that when a potential customer searches for your product they find your website, not your competitors’.
• Website optimisation will increase the number of visitors to your site.
• When combined with effective web copy it will make visitors spend longer browsing your site than your competitors’.
• With more visitors staying for longer you can target your advertising more effectively, or even reduce your advertising spend.
• More visitors, more often, spending longer with your website on each visit than your competitors’ – website optimisation means you’ll never have had a greater opportunity to grow sales and grow your business.
To find out more about how Search Engine Optimisation can do this please click on ‘Search Engines: The Science’ below.
Search Engine Optimisation – the word is out…
The world is embracing Search Engine Optimisation.
For those who have joined the growing ranks of businesses using search engine optimisation to improve their visitor numbers and search engine rankings it is as essential an investment as the website itself.
But every business that opts for website optimisation is another nail in the e-coffin of non-optimised websites. As more and more optimise, more and more sites will stand to be found ahead of those who decided not to make the investment; who chose to stand still.
But in business there’s no such thing as standing still. If you’re not moving forwards then your business is going backwards. And with every convert to search engine optimisation your business recedes just that little bit further into the background.
XP WebServices will use SEO to bring you from out of the background and put your business front and centre.
To find out more please visit our contacts page.
Don’t lose out. Be found. Be first. Optimise.
Want to Know More?
SEO Quote
Search Engines: The Science
SEO Seminars
Pay Per Click Optimisation
The XP Web Services Service Promise
Copywriting Services
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