A Nation of Shopkeepers

If you sold the goods or services you offer on the Web through a conventional store certain things would be fundamental to your success.

Your store would be in the best location to maximise footfall through the door, to capitalise on passing trade and to offer customer convenience.

Your store would have windows brimming with tantalising offers. It would be merchandised using the latest techniques to entice customers into your store to lead them around it, and to encourage them to buy.

Your store would be emblazoned with an eye-catching, innovative sign or logo. As your business grew you would develop a corporate identity, a brand that engendered customer confidence and security.

For a customer, to look upon your store would be to look upon safety, reliability and comfort. They know you. They like what you do. They keep coming back.

Search Engine Optimisation – prime location; big shop window.

Your website is your store. You’ve invested heavily in purchasing that store, fitting it out and stocking it. You’ve thrown open the doors in gleeful anticipation of the world waiting outside, jute carrier bags in hand, ready to stampede towards the bargains.

And, if the experiences of countless website businesses is anything to go by, there’s nobody there.

That’s because a common preconception amongst web businesses is that all websites operate on a level playing field. But they don’t.

Those that can afford to pay most will feature first in the rankings of all major search engines. Their sites will be found ahead of yours.

Those that sponsor links will improve their rankings. And their sites will be found ahead of yours.

Those that already know about SEO, and have applied search engine optimisation to their websites will be improving their rankings. And their sites will be found ahead of yours.

Website optimisation will make sure your site is found more often by more people and features higher up all major search engine rankings.

SEO increases the chances that someone will see your store. It’s the bright neon sign, the enormous shop window, the unavoidable path to your door that was previously all too avoidable.

Website optimisation is the difference between prime city centre real estate and faded high street obscurity.

SEO gives your Web-business an elite address the customers can’t help but wander into again and again. Ignoring website optimisation means your site will forever remain in the backstreets, stumbled upon occasionally by chance, never first choice.

Don’t lose out.   Be found.   Be first.   Optimise.

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