XP Web Services: Credit Crunch Latest

Biting the hand ...

At the time of writing (October 2008) 20% has been wiped off the face of UK stocks in the space of a week, Iceland is trying to come to terms with the fact that it has a GDP of £10 billion when its financial institutions owe £50 billion, and the leaders of the G7 are meeting to try and avert a global recession.

From the corporate perspective previous downturns have always heralded one immediate measure: slash the marketing budget.

The signs are that this particular downturn could be so severe that were history to repeat itself nobody would be spending anything on marketing at all – and when survival is the name of the game who could blame them?

But business has changed dramatically since the last significant downturn. This is the first major threat the UK economy has faced where so much of its business is Web-based. And when your business exists via the Web then servicing and maintaining it isn’t marketing – it’s business as usual. You have already invested in your website, but it won’t succeed as a revenue generator if no one can find it.

At a time when every business is clamouring to make the most of every potential sale leaving your website unoptimised or halting optimisation because it forms a part of the ‘marketing’ budget is like turning up at your store every day, opening for business, but leaving all the shutters down.

When a proportion of your business is generated via the web then Search Engine Optimisation isn’t a ‘nice to have’; it isn’t something to put on the back burner until prospects improve; it isn’t optional.

SEO is what will maximise your chances of generating business on the Web. It will lift your website up search engine rankings and make your business more visible than your competitors’.

As recession looms your business needs every competitive advantage it can get.

Search Engine Optimisation is essential to your website. Drop it from the budget and you hamstring your Web-operation.

Don’t bite the hand…optimise.

Read More of Our Articles on Beating The Credit Crunch

Search Engine Optimisation | Beat The Credit Crunch Article 2

Search Engine Optimisation | Beat the Credit Crunch Article 3