See Pay per Click in Action:

The best way to follow this is to do a search now on Google, Yahoo or MSN and search for shoes and hit enter.

You will now be presented with all the search results from the relevant search engine.

At the top of the search results and on the right hand side you will see results under headers such as 'Sponsored Links' in Google and 'Sponsor Results' in Yahoo.

These results are the paid advertisements using Pay per Click.

The people who own these websites have paid to appear there for certain keywords or phrases and every time someone clicks on their link they are charged the agreed fee with the Search Engines - *hence the name Pay per Click - you pay when your link is clicked

The sponsored adverts are ranked and positioned based on how much you or other people are prepared to pay the search engines to advertise that keyword or key phrase.

For example the Google Search Engine will rank its order based on the amount you wish to pay for each click and also the adverts popularity.

Want to Know More?

Build Your Business with Pay Per Click

Who Offers Pay Per Click - Which Search Engine Does What

Why Use Pay Per Click in the First Place

Do You Need Pay Per Click for Your Business and Website

Pay Per Click Budget - How Much Should You Pay

Managing Your Pay Per Click Campaign

Natural Search Engine Optimisation